My soap batch is curing nicely and should be ready for sale at this Saturday's farmer's market. It's lemon soap in various shapes. The cute little soaps below are straight lemon scent. The round ones behind them also have poppyseeds for a gentle exfoliant.
Apostrophes are used for possession. So, on the top of the sign, that should read "Ladies' Jeans." See how I made the word PLURAL FIRST, and then I added the necessary apostrophe to show possession. The jeans, presumably, belong to the ladies.
However, the bottom example is what made me truly shudder. No possession is called for. Nobody is owning anything. It's just plain "dresses." Why is that so hard?
(English teacher lets out a pained scream and shakes head.)